Settings & Team
Managing custom events
Register custom events for a site and flag the ones that count as conversions.
The Custom events tab in site settings is where you register the events you send and decide which ones count as conversions (goals).
Register an event
- Open Site settings → Custom events.
- Add the event name exactly as you send it from your site (e.g.
signup_completed). Names must be lowercase letters, numbers and underscores, up to 64 characters. - Optionally add a description so teammates know what it represents.
Mark as a conversion
Toggle Is conversion on an event to make it a goal. Conversions:
- show in the Conversions section of the Overview report,
- feed the conversion rate metric, and
- are available as steps in funnels.
Event limits by plan
The number of registered custom events you can keep depends on your plan:
| Plan | Custom event limit |
|---|---|
| Starter | 10 |
| Growth | 50 |
| Business | 200 |
| Enterprise | Unlimited |
See Plans & limits for the full comparison.
Sending the events
Registering an event here doesn't send it — your site does that with the tracking API:
window.otus.track('signup_completed', { plan: 'growth' });