E-commerce
The E-commerce report turns purchase events into revenue insight — so you can connect your traffic to actual money.
purchase and refund. See Ecommerce revenue tracking to set them up.Stat cards
| Metric | What it measures |
|---|---|
| Total Revenue | Gross revenue from purchase events. |
| Orders | Number of completed purchases. |
| Avg. Order Value | Total revenue divided by orders. |
| Net Revenue | Total revenue minus refunds. |
Amounts are shown in your site's configured currency.
Revenue & orders over time
An area chart plots revenue and orders across your date range so you can spot trends, seasonality and the impact of campaigns.
Purchase funnel
A funnel view tracks sessions through the key checkout steps (for example begin_checkout → add_payment_info → purchase) with the drop-off at each stage, so you can see exactly where buyers abandon.
Top products
Two rankings highlight your bestsellers:
- Top Products by Revenue — what makes you the most money.
- Top Products by Units Sold — what sells in the highest volume.
A full All Products table lists every product with its revenue and units sold.
Sending the data
The report relies on the standard e-commerce events from the events catalogue, each with typed parameters. For example a purchase:
window.otus.track('purchase', {
transaction_id: 'T-12345',
value: 49.90,
currency: 'EUR',
items: [
{ item_id: 'SKU-1', item_name: 'Pro plan', price: 49.90, quantity: 1 }
]
});
See Ecommerce revenue tracking for the full setup.