Connect a platform

Open a site, go to Site settings and find the ad platform connections. Each platform is connected separately, and each site has its own connections.

Google Ads

1. Choose Connect next to Google Ads and sign in with the Google account that has access to your Google Ads account.
2. Pick the conversion action that Otus should report conversions to.

Conversions are matched on the click ID Google adds to your ad links: gclid, gbraid or wbraid. Turn on auto-tagging in Google Ads so these are added.

Meta

1. In Meta Events Manager, find your dataset ID (also shown as the pixel ID) and create an access key for the Conversions API.
2. Paste both into the Meta connection in Otus.

Conversions are matched on the click ID Meta adds to your ad links (fbclid), together with the visitor's browser type, which Meta requires.

TikTok

1. In TikTok Events Manager, find your pixel ID and generate an access key for the Events API.
2. Paste both into the TikTok connection in Otus.

Conversions are matched on the click ID TikTok adds to your ad links (ttclid).

ChatGPT (OpenAI Ads)

1. In OpenAI Ads Manager, find your pixel ID and create an API key.
2. Paste both into the ChatGPT connection in Otus.

Conversions are matched on the reference OpenAI adds when someone clicks your ad (oppref).

Keys are stored encrypted

Access keys are encrypted before they're stored, and Otus never shows a full key again after you've saved it: only the last four characters. To replace a key, paste in the new one. Disconnecting a platform removes its stored credentials.

Next step

Choose which events to send to the platform you just connected.