Engagement
Pageviews tell you how many; the Engagement report tells you how deeply. It focuses on the quality of attention your content gets.
Stat cards
| Metric | What it measures |
|---|---|
| Sessions | Visits with at least one pageview. |
| Avg. Engagement Time / Session | Total active time ÷ sessions. See avg. engagement time per session. |
| Engagement Rate | Share of sessions that were engaged. |
| Pageviews / Session | Average number of pages viewed per visit. |
Hover the (i) next to a card for its definition, with a link to the Glossary.
Pages table
Every page with its views, sessions, users and three engagement metrics:
- Avg. time on page: active time per page visit (one session viewing the page). Visits without engaged time count as 0 seconds. See avg. time on page.
- Engagement rate: share of the sessions that viewed the page that were engaged.
- Bounce rate: share of those sessions that weren't engaged, so always 100% minus the engagement rate.
The bold Total row covers every page in the period, not only the visible rows. Its bounce rate is exactly 100% minus the Engagement Rate card.
Landing and exit pages
- Landing pages: the first page of each session. Landing totals count sessions per page.
- Exit pages: the last page viewed in each session, with the exit rate: exits ÷ pageviews of that page.
New vs. returning users
The new vs. returning breakdown is on the Overview report.
Top pages by time on page
A ranking of pages by average time on page (the same metric as the pages table), showing which articles or product pages hold attention the longest.
How engagement is measured
The tracker records an engagement event when a visitor leaves a page or navigates within your SPA, provided they scrolled further or stayed active for at least a few seconds. It carries the active time spent on the page, which powers the time metrics above.
Engaged sessions
A session counts as engaged (the same definition as Google Analytics 4) when it:
- had more than 10 seconds of active time (the tab was visible and focused),
- had 2 or more pageviews, or
- included at least one conversion event.
Engagement rate is the share of sessions that were engaged. Bounce rate is the opposite: the share of sessions that weren't engaged, so the two always add up to 100%.
Related
- Glossary: exact definitions of every metric.
- Tracking modes: what enables returning-visitor data.
- Overview: headline engagement metrics.