Engagement
Pageviews tell you how many; the Engagement report tells you how deeply. It focuses on the quality of attention your content gets.
Stat cards
| Metric | What it measures |
|---|---|
| Pages / Session | Average number of pages viewed per visit. |
| Avg. Time on Page | Average engaged time spent on a page. |
| Return Visitor Rate | Share of visitors who have been before. (Full tracking only.) |
| Avg. Scroll Depth | How far down the page visitors typically read. |
New vs. returning visitors
A chart breaks your audience into new and returning visitors over time, so you can see whether you're building a loyal audience or mostly attracting first-timers.
Scroll-depth distribution
A bar chart buckets pageviews by how far down the page people scrolled (0–10%, 10–20% … 90–100%). It's a great way to spot whether key content below the fold is actually being seen.
Top pages by time on page
A ranking of pages by average engaged time, highlighting the content that holds attention the longest — useful for understanding which articles or product pages truly resonate.
How engagement is measured
The tracker records an engagement event when a visitor leaves a page or navigates within your SPA, provided they scrolled further or stayed active for at least a few seconds. It carries the time spent and the maximum scroll depth, which power the metrics above.
Related
- Tracking modes — what unlocks returning-visitor data.
- Overview — headline engagement metrics.