Integration Guides

WordPress

Add Otus Analytics to a WordPress site via your theme header or a header-scripts plugin.

There are two easy ways to add Otus to WordPress. Use whichever fits your setup.

A dedicated Otus WordPress plugin is on the way. Until then, the methods below work on any WordPress site.

Option 1: A header-scripts plugin (recommended)

If you'd rather not touch theme files, install a small plugin that injects code into the <head>, such as WPCode or Insert Headers and Footers.

Install and activate the plugin.
Open its settings and find the Header / Scripts in header box.

Paste your Otus snippet:

<script defer
  id="otus-script"
  data-site-id="123"
  data-endpoint="https://ingest.otusanalytics.com/e"
  src="https://cdn.otusanalytics.com/otus.js"></script>

Save. The snippet will now load on every page.

Option 2: Edit your theme header

If you're comfortable editing theme files, add the snippet to your theme's header.php just before </head>.

Use a child theme so your change isn't lost when the parent theme updates.

header.php

<head>
  <!-- ... -->
  <script defer
    id="otus-script"
    data-site-id="123"
    data-endpoint="https://ingest.otusanalytics.com/e"
    src="https://cdn.otusanalytics.com/otus.js"></script>
</head>

Caching

WordPress sites often sit behind a page cache or CDN. After adding the snippet, clear/purge your cache so the updated HTML is served, then verify your installation.

Next step

Verify your installation, then explore your reports.

Google Tag Manager

Deploy the Otus tracking script through Google Tag Manager without touching your site's code.

Other platforms

Add Otus Analytics to Shopify, Webflow, Squarespace, Wix, Ghost and other platforms.