Overview
The Overview report shows traffic, engagement and conversions for the selected period on one screen.
Scorecards
At the top sit four scorecards:
| Metric | What it measures |
|---|---|
| Users / Sessions | Users, with the number of sessions (visits with at least one pageview) below. |
| Engagement time | Average active time per session or per user. Use the toggle on the card to switch; your choice is remembered in your browser. |
| Conversions | How often your goals happened. |
| Revenue | Total revenue from purchase events. |
Each card shows a delta against the previous, equivalent period, so you can see whether a number is up or down. When the previous value was zero, no percentage is possible and the delta shows –. See the Glossary for exact definitions of every metric.
Breakdown chart
Below the scorecards is a breakdown over time. Pick a metric and a dimension and Otus plots the top series (plus an "Other" bucket) across your date range.
- Metrics: Sessions, Users, Pageviews, Bounce rate, Conversion rate, Revenue.
- Dimensions: Channel, Country, Device, Browser.
Bounce rate is the share of sessions that weren't engaged: always 100% minus the engagement rate, as in Google Analytics 4. A single-page visit where someone reads for more than 10 seconds is engaged, so it isn't a bounce.
A companion donut chart shows the share of the total for the same metric and dimension (hidden for rate-based metrics like bounce rate).
New vs. returning users
This panel splits the visitors in your selected period into new and returning, with a daily chart. You can use it to see whether people come back or whether you mostly attract first-time visitors.
- New: the visitor's first-ever visit falls within the selected period.
- Returning: the visitor came back during the selected period after an earlier visit. The earlier visit can be before the period or earlier in the same period.
A visitor who first arrives on day 1 of a 7-day range and comes back on day 5 counts as both new and returning, just like in Google Analytics 4. So the two numbers can add up to more than your total visitors, and the panel shows how many were counted as both. Returning rate is the share of visitors in the period who returned.
The daily bars count unique visitors per day. A visitor active on several days appears on each of those days, so the bars don't add up to the period totals.
Locations
The Locations panel shows where your sessions come from, by the country of each session's first pageview. Toggle between:
- a world map (choropleth) shaded by session volume, and
- a table ranking countries by sessions and share.
Devices, top pages and top sources
The overview also surfaces three quick breakdowns:
- Devices: desktop / mobile / tablet split of sessions, by the device of each session's first pageview.
- Top Pages: your most-visited pages.
- Top Sources: where visitors come from.
You'll also find landing pages (the first page of each session) to see where journeys start.
Conversions
If you've registered any conversions, a Conversions section appears with:
- a scorecard for each event you count as a conversion (standard or custom; form submits also show leads),
- a conversion trend chart over time, and
- a top search queries breakdown.
Learn how to set these up in Custom events & goals.
Date range & comparison
Use the date-range picker at the top to switch periods. Where available, deltas compare against the previous equivalent period (for example the prior 30 days).
Related
- Glossary: what every metric means.
- Realtime: what's happening right now.
- Engagement: how deeply people interact.
- Events & Goals: set up the conversions shown here.