Getting Started

Dashboard tour

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Once data is flowing, here's how the dashboard is laid out and where to find things.

Switching between sites

If you manage more than one website, use the site switcher at the top of the sidebar to move between them. Every report is scoped to the currently selected site.

The Reports menu

All of your stats live under Reports in the sidebar. Each report is a focused view:

Overview

Your headline numbers (traffic, engagement and conversions) with comparison periods and breakdowns.

Realtime

A live, auto-refreshing view of who's on your site right now.

Engagement

How deeply people interact: engagement time, engagement rate, bounce rate and time on page.

E-commerce

Revenue, orders, average order value and top products.

Funnels

Build a sequence of steps and measure drop-off between them.

AI Analyst & Chat

A written weekly report and a conversational analyst for your data.

Most reports share a date-range picker at the top. Pick a preset (Today, 7 days, 30 days, etc.) or a custom range. Where supported, Otus shows a comparison against the previous period as up/down deltas next to each metric.

Understanding the numbers

Hover the (i) icon next to a metric to see what it means. Every metric, such as sessions, engagement rate and bounce rate, is defined in the Glossary, with the formula behind it.

Site settings

Open Site settings to configure a site:

General: name, timezone and basic details.
Tracking snippet: copy your install code.
Exclusions: filter out pages or internal traffic.
Events & Conversions: choose conversions and register custom events.
Team: invite members and set roles.
Danger zone: delete the site.

Account settings

Your personal settings (email, password and two-factor authentication) and your subscription and billing live under your account menu, separate from site settings.

Next step

Start with the Overview report.

Cookieless vs. full tracking

Understand Otus's two tracking modes and which metrics each one enables.