Introduction

Otus Analytics is a simple, privacy-friendly alternative to Google Analytics. No cookies, no personal data collection, no consent banners required — just one lightweight script and one easy-to-read dashboard.

Otus Analytics is a simple, privacy-friendly alternative to Google Analytics. No cookies, no personal data collection, no consent banners required — just one lightweight script and one easy-to-read dashboard.

Otus is built for the EU and for the AI age: your data stays clear and actionable, and you can even ask questions about it in plain language.

Why Otus

Privacy-first by default

Cookieless tracking means no consent banner and no personal data stored. Raw IP addresses are never saved.

Lightweight

The tracking script is under 5 KB and loads asynchronously, so it never slows your site down.

One clear dashboard

Traffic, engagement, e-commerce and conversions in a single view — no report-building required.

Built for the AI age

Get a written weekly report and chat with an AI analyst about your numbers (Growth plan and above).

How it works

Otus has three moving parts you should know about:

  1. The tracker — a small script you add to your site. It sends anonymous events (pageviews, engagement, outbound clicks and any custom events) as visitors browse.
  2. Ingestion — events are received, enriched (country, device, browser) and stored. Raw IP addresses are discarded after geolocation.
  3. The dashboard — where you read your stats, build funnels, track revenue and manage your sites and team.

Get set up in minutes

Create your account and add a site

Register and add the domain you want to measure.

Install the script

Add the snippet to the <head> of your site, or use an integration guide.

Verify it's working

Confirm events are arriving, then watch your data roll in.

Explore the docs

Getting Started

Create an account, install the script, verify it and learn the dashboard.

Integration Guides

Add Otus via a script tag, Google Tag Manager, WordPress and more.

Reports

Overview, realtime, engagement, e-commerce, funnels and AI.

Events & Goals

Track signups, purchases and any custom event, and mark conversions.

Settings & Team

Configure sites, exclude traffic and invite teammates.

API Reference

Query your analytics data programmatically with read-only keys.

Can't find what you're looking for? Use the search box (⌘ K / Ctrl K) or email us at info@otusanalytics.com.