Reports

AI Analyst

A written weekly report that summarises what changed on your site and why it matters.

The AI Analyst turns your numbers into words. Every week it writes a short, plain-language report on how your site performed — so you get the story, not just the stats.

The AI Analyst is available on the Growth plan and above. On Starter you'll see an upgrade prompt. Compare tiers in Plans & limits.

What you get

Each weekly report includes:

  • an opening summary paragraph describing the week at a glance,
  • a list of observations — notable changes in traffic, sources, engagement or conversions, and
  • metadata: the period covered, the model used, and when it was generated.

When it runs

A new report is generated every Monday, covering the previous week. The first report arrives after Otus has gathered a full week of data — if you've just started, you'll see a "your first report is on its way" message.

How it works

The AI Analyst reads the same aggregated metrics you see in your reports (traffic, engagement, funnels and realtime) and summarises the meaningful movements. It works only with your aggregated analytics — never with personal data.

Want answers on demand?

The weekly report is a scheduled summary. If you want to ask questions about your data whenever you like, use the AI Chat.